Case Study - Improving onboarding and retention in a consumer app
Phobia is a consumer matching app that needed a stronger onboarding flow to improve retention and user qualification quality.
- Client
- Phobia
- Year
- Service
- App development
Overview
Phobia partnered with us after identifying major friction in early user activation and profile completion.
The existing onboarding process relied on low-quality self-reported data and did not provide enough signal for effective matching.
We implemented a redesigned onboarding experience with consent-driven event tracking, clearer profile prompts, and experimentation support so the team could continuously optimize funnel performance.
What we did
- Android
- iOS
- Behavioral Analytics
- VR
The Helix Forge team helped us move from assumptions to measurable onboarding improvements with a clear technical plan.
CPO of Phobia
- Increase in onboarding completion
- 27%
- Reduction in 30-day churn
- 19%
- Lift in qualified matches
- 2.1x
- Average app rating after relaunch
- 4.5