Case Study - Modern lending experiences for community-driven finance
FamilyFund is a community lending platform that helps users request and manage personal loans from trusted networks with transparent terms.
- Client
- FamilyFund
- Year
- Service
- Web development, CMS
Overview
FamilyFund approached us to modernize their product experience and improve operational reliability as user demand increased.
Their existing stack made it difficult to iterate quickly on onboarding flows, content, and campaign landing pages. We implemented a scalable architecture and content workflow that gave product and marketing teams faster control.
We also introduced performance-focused page templates, technical SEO improvements, and deployment automation to support consistent acquisition campaign performance.
What we did
- Frontend (Next.js)
- Custom CMS
- SEO
- Infrastructure
Working with Helix Forge felt like a true partnership. They helped us simplify a complex lending experience while strengthening platform reliability.
CEO of FamilyFund
- Faster page load time
- 42%
- Increase in qualified leads
- 31%
- Content publishing velocity
- 2.3x
- Platform uptime
- 99.95%